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For decades, the historic Pleasure Pier served as a catalyst for stimulating
tourism to Galveston's Seawall Boulevard and Gulf Beaches. Originally
built in the late 1940s as a recreational facility for the military, the Pier
was turned over to the city after World War II and named Pleasure Pier.
The Pleasure Pier operated as an iconic family destination until 1961
when Hurricane Carla damaged the property. In 1965, the Flagship Hotel
opened on the site and was severely damaged by Hurricane Ike in 2008.
Today Landry's is transforming the Pleasure Pier into a world-class amusement park for all ages.
Landry's vision recaptures the site's original purpose as a pleasure pier, a preeminent destination
venue for family fun. The magnificent multi-million dollar renovation of the Pier is fully underway
and is projected to open May 2012.
In the late 1940s, Galveston's Pleasure Pier was the largest of its kind in the country.
America's top dance bands routinely filled the mammoth Marine ballroom, while outside in an
open-air stadium patrons watched motion pictures and ships pass in the Gulf. A wide variety of
midway concessions and rides, an aquarium and a designated fishing area were standard summer
favorites along the Pier. For decades, Pleasure Pier operated as an iconic family destination,
stimulating tourism and commerce. In 1965, The Flagship Hotel opened on the property, and once
again the Pier earned significance for housing the only hotel in North America built entirely over the
"The City of Galveston's commitment to enhancing our Seawall experience has now been
improved upon by one of Galveston's own," stated Mayor Joe Jaworski. "Galveston is proud to
witness Mr. Fertitta's and Landry's historic investment in recreating the Galveston Island Historic
Pleasure Pier. Galveston is back and better than ever, and the Seawall is leading the way," Jaworski
Landry's envisions the Galveston Island Historic Pleasure Pier becoming a preferred family
destination with the same greatness as Chicago's Navy Pier, Santa Monica Pier and Coney Island's
Luna Park. Plans to revive and rename the property, the Galveston Island Historic Pleasure Pier,
include developing a first-class, nostalgically themed amusement park, reminiscent of another
historic landmark, Galveston's Electric Park. Traditional rides will include a 36-foot diameter,
double-decker carousel and a 100-foot tall Ferris Wheel, and for the more adventurous, a steel
roller coaster with a 100-foot vertical climb, 200-foot tall swing recognized as the highest ride in
Texas and classic bumper cars for adults and children. Amusements as well as the restoration of the
historical element of the Pier are anticipated to bring back memories of what the destination was
known for in the late 1940s.
"Galveston Historical Foundation is pleased to see this section of the Seawall and city
revitalized with new attractions and a renewed spirit of heritage tourism," said Dwayne Jones,
Galveston Historical Foundation Executive Director. "Pleasure Pier will soon be one of the most
popular points to visit in Southeast Texas as visitors and residents will once again experience the
thrill of amusements and entertainment over the Gulf of Mexico," Jones added.
Through the reinstatement of the Pier, Landry's hopes to reignite interest, promote economic
growth and bolster civic pride thereby attracting a new generation of Galvestonians and tourists.
"Much of our plans for redeveloping the Pier are inspired by the people and places that
define Galveston's rich heritage. We intend to perpetuate that vision with Pleasure Pier and create a
lasting legacy for future generations," stated island native Tilman J. Fertitta, sole owner, chairman
and CEO of Landry's. "We have a proven track record for projects of this magnitude and complexity,
and understand what is required to convert today's battered pier into a world-class venue," Fertitta
The concept of the Galveston Island Historic Pleasure Pier, a premier waterfront
entertainment pier, was developed by Fertitta. The approximately 1,130-foot pier extends over the
Gulf of Mexico situated on 25th
Street and Seawall Boulevard in Galveston, Texas.
Landry's is a national, diversified restaurant, hospitality and entertainment company principally engaged in the ownership and operation of high end and casual dining restaurants, primarily under the names of Landry's Seafood House, Rainforest Cafe, McCormick & Schmick's Seafood Restaurant, The Chart House, Bubba Gump Shrimp Co., Claim Jumper, Saltgrass Steak House and Oceanaire, as well as a fine dining signature group of restaurants: Morton's Steakhouse, Vic & Anthony's, Grotto, Willie G's and others. The Company is also engaged in the ownership and operation of gaming, hospitality and entertainment businesses, including the Golden Nugget Hotel & Casinos in Las Vegas and Laughlin, Nevada, and Atlantic City, the Kemah Boardwalk, the San Luis Resort Complex, and the Downtown Aquariums in Denver and Houston. Landry's and Mr. Fertitta's affiliated companies will generate approximately $2.5 billion in revenues in 2012.
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