Scott Moon Named Advertising Director of Galveston.com & Company
[ January 13, 2012 ] - Galveston.com & Company has tapped Scott Moon to serve as advertising director for the official website of Galveston Island tourism and marketing, galveston.com.
Moon most recently worked as director of advertising at The Galveston County Daily News, where he developed, implemented, and managed the advertising strategy for the publication's paid circulation of nearly 24,000. During his tenure at The Daily News, Moon's responsibilities included retail and classified advertising, ad support services, the advertorial staff, and Internet revenue development.
Earlier in his career, he served as classified advertising director for Houston Community Newspapers; and senior major accounts executive at the Austin American-Statesman and Houston Community Newspapers. He started his advertising sales career at DFW Suburban Newspapers, a division of The Dallas Morning News.
Moon graduated with a degree of Bachelors of Business Administration from Texas Tech University in 1989.
In his new position, the 44-year-old executive takes on additional Galveston management responsibility, as he will greatly expand Galveston.com & Company's marketing, advertising, and development efforts between the firm and local tourism partners. He will work closely with Lee Roane, Galveston.com's President & CEO; Jim Cordell, Vice-President & Chief Creative Officer; Kent Muller, Chief Operations Officer; Christopher Aleman, Community Relations Director; and Ben Goodgion, Director of Quality Assurance.
Galveston.com & Company supports a diverse and vital local economy by promoting Galveston Island as a premier travel destination. In his new role, Moon will run day-to-day advertising operations for the firm and its team of web designers, programmers, reservation specialists, and online media production, in addition to leading the execution of new business initiatives and partnerships.Galveston.com is one of the most popular tourism websites in the entire state of Texas.
“We couldn't be more thrilled to have Scott on our team,” said Roane. "His management skills and advertising expertise are world class. His knowledge of retail and web sales is second-to-none, and he'll doubtlessly be a perfect addition to our management team."
“I’m very excited about my new career with Galveston.com & Company.” said Moon. “Tourism and entertainment are what drive the Galveston economy, and nobody knows more about that - or how to market that - than their team. I look forward to helping local partners target new customers through the use and power of digital marketing."
Cordell said, "We're thrilled to work with Scott to not only strengthen our advertising and marketing partnerships with local businesses, attractions, hotels, and vacation rentals, but to also further embolden our relationships with our ultimate customer, the Visitor to Galveston Island."
About Galveston.com & Company...
Galveston.com & Company, Inc.is a destination marketing corporation based in Galveston, Texas. The company specializes in destination portals, as well as online lodging, cruise, parking, and transportation reservations; and event ticketing via its proprietary DestinationNext module. For more information, contact Galveston.com & Company at via phone (409)763-8676 or email at firstname.lastname@example.org.
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